I recently attended a webinar on Inbound Marketing that gave the attendees lots of information on what it is and how to do it. They suggested how often blogs should be updated, e-books written, Hubs created, Facebook and Twitter accounts maintained. There was just one key piece left out. Where does one get all the web content required to support this type of strategy?
As with all other Marketing Strategies, web content should be an extension of and support a company’s brand. It starts with a communications strategy that defines the target audience, the key messages and schedules tied to corporate objectives. All communications should engage the viewer, drive traffic to the company website and ultimately result in sales.
Creating content to support an integrated web presence requires more than minutes per day. It takes commitment and dedication.