The Moving Finger writes; and, having writ,
Moves on: nor all thy Piety nor Wit
Shall lure it back to cancel half a Line,
Nor all they Tears wash out a Word of it.
The life of content posted online is very, very, very long. It lives on long after it has served a useful purpose. When this content is repeated over different business and social networks, it can make or break your business or personal brand. All content that is associated with your brand should be part of a well defined social media strategy.
There is also nothing worse than having multiple unused social media profiles. Many people fall into this trap because they are too busy to post content on a consistent basis. Posts should be regular, engaging and offer value.